MB
Madan Bharadwaj
Founder
A founder-CTO at a fast-growing measurement company that is reshaping how performance advertisers evaluate media spend — a specialized measurement expertise axis underrepresented in most AdTech databases.
Role: Co-Founder & CTOCompany: Measured
Last updated Jun 15, 2026 by the ATDb Editorial Team
Bio
Madan Bharadwaj is co-founder and CTO of Measured, a media measurement and incrementality testing platform that has gained significant traction among DTC and retail brands seeking to move beyond last-click attribution. He leads the technical development of Measured's incrementality methodology and experimental design frameworks. The company has grown to serve hundreds of brands and represents a new generation of privacy-safe measurement infrastructure.
Expertise & education
Expertise
Incrementality MeasurementAttribution ModelingMedia Mix Modeling