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Madan Bharadwaj

Operator

Madan Bharadwaj is at M-Squared. He developed a geo-based holdout testing methodology that enables privacy-safe, cookieless media measurement at scale.

Latest · Want an AI-Built MMM You Can Trust? Start With a Thesis· Oct 6

Last updated Oct 11, 2026 by the ATDb Editorial Team

Company
M-Squared
Based
San Francisco, California, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Expertise & education

Expertise

Incrementality TestingMedia MeasurementCausal InferenceExperimental DesignMarketing Mix ModelingMulti-Touch AttributionPrivacy-Safe MeasurementDTC Performance Marketing

Speaking topics

Incrementality testing and experimental design for media measurementMoving beyond last-click attributionPrivacy-safe measurement infrastructureMedia mix modeling vs. multi-touch attributionCausal inference in marketing analytics

Recognition

Notable achievements

  • Developed geo-based holdout testing methodology that provides privacy-safe, cookieless media measurement at scale
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