Mark Marshall

Mark Marshall is one of the most influential executives in the media and advertising industry, serving as Chairman of Global Advertising and Partnerships at NBCUniversal, where he oversees all advertising sales across the company's linear and streaming portfolio. His remit spans NBC, Bravo, USA Network, Peacock, and major tentpole properties including the Super Bowl and the Olympics, making him a central figure in shaping how premium video advertising is bought and sold at scale. Marshall is widely recognized for his ability to bridge the traditional TV upfront marketplace with the rapidly evolving streaming and data-driven advertising ecosystem. Marshall rose through the ranks at NBCUniversal over many years, building deep relationships with advertisers and agencies while championing the company's One Platform strategy, which unifies audience targeting and measurement across linear and digital inventory. He has been a vocal advocate for advanced advertising capabilities, including first-party data activation, audience-based buying, and cross-platform measurement solutions that give marketers more accountability and flexibility. His leadership during the transition of major live events like the Super Bowl and the Olympics to streaming-inclusive packages has been particularly notable. As a dealmaker and operator at the highest level of the industry, Marshall regularly represents NBCUniversal at major industry forums including Advertising Week and the IAB Annual Leadership Meeting. He has been instrumental in negotiating landmark upfront deals and in positioning Peacock as a credible advertising-supported streaming platform competing with Netflix, Amazon, and others. His tenure reflects a broader transformation in how legacy media companies are adapting their commercial models for the streaming era.

• Chairman, Global Advertising and PartnershipsCurrent

  NBCUniversal

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