Marla Kaplowitz
Independent Board Director & Advisor
Championing the advertising industry's evolution as a transformative trade association leader and media executive
Last updated Jun 11, 2026 by ATDb automated enrichment
Marla Kaplowitz served as President & CEO of the American Association of Advertising Agencies (4A's) from 2017 to 2025, leading the industry's foremost trade organization through a period of significant transformation in advertising and media. Prior to the 4A's, she was President of MEC North America (now Wavemaker) and held senior leadership roles at Mediaedge:cia. Since departing the 4A's, she has transitioned to a portfolio career as an independent board director for Penn Entertainment, Butler/Till, and #paid, and serves as a strategic advisor to LoopMe.
President & CEO
American Association of Advertising Agencies (4A's) (2017–2025)
President
MEC North America (now Wavemaker) (2013–2017)
Senior Leadership
Mediaedge:cia (2000s–2013)
- Bachelor's Degree, University at Albany, State University of New York
- Served as President & CEO of the 4A's from 2017 to 2025, stewarding the industry's leading advertising trade organization through major digital and cultural transformation
- Led the 4A's through significant industry challenges including brand safety, data privacy, and workforce diversity initiatives
- Previously served as President of MEC North America (now Wavemaker), one of the world's largest media agencies
- Transitioned to a portfolio career as independent board director for Penn Entertainment, Butler/Till, and #paid, and strategic advisor to LoopMe
- Frequent contributor and quoted expert in Ad Age, Adweek, Campaign US, and The Wall Street Journal on advertising industry topics