Marty Kihn

SVP Strategy, Marketing Cloud at Salesforce

Recognized expertise in customer data platforms, post-cookie identity strategy, and marketing technology leadership.

AnalystNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Marty Kihn is SVP Strategy, Marketing Cloud at Salesforce. He is a Distinguished Analyst at Gartner and has become one of the most cited industry voices on customer data platforms and post-cookie identity strategy. He is also the author of 'House of Lies,' which was adapted into a Showtime television series starring Don Cheadle and Kristen Bell.

Previous Roles

SVP Strategy, Marketing Cloud

Salesforce (approx. 2020-2023)

Distinguished Analyst

Gartner (approx. 2015-2020)

VP Strategy

MediaLink (approx. 2013-2015)

Expertise

Customer Data Platforms (CDP)Post-Cookie Identity StrategyFirst-Party DataMarketing Cloud TechnologyProgrammatic AdvertisingIdentity ResolutionMarketing Technology (MarTech)Data-Driven Marketing

Education

MBA, Harvard Business School
BA, Princeton University

Notable Achievements

Author of 'House of Lies,' adapted into a Showtime television series starring Don Cheadle and Kristen Bell
Recognized as a Distinguished Analyst at Gartner, becoming one of the most cited voices on CDPs and post-cookie identity
Contributed to Salesforce Marketing Cloud's strategic direction during a pivotal period of identity and data transformation

Awards

Gartner Distinguished Analyst designation

Speaking Topics

Customer Data Platforms and First-Party Data StrategyPost-Cookie Identity ResolutionThe Future of Marketing TechnologyData Privacy and Consent FrameworksAI and Personalization in Marketing

Publications

House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time (book)
Gartner research reports on Customer Data Platforms
Gartner Magic Quadrant contributions (Marketing Technology)

Connections