Penry Price
Penry Price is the Founder and Managing Partner of Charcoal Advisors, bringing decades of senior advertising industry experience to his advisory work. He is best known for his nearly decade-long tenure as Vice President of Marketing Solutions at LinkedIn, where he helped build and scale the platform's advertising business into a leading force in B2B digital marketing. Earlier in his career, Price served as Senior Director of Advertising Sales at Google, establishing a deep foundation in digital advertising strategy and sales.
Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Oct 25, 2026
AI-drafted from public sources14 sources cited
- Years in industry
- 25 years
Bio
Penry Price is the Founder and Managing Partner of Charcoal Advisors, bringing decades of senior advertising industry experience to his advisory work. He is best known for his nearly decade-long tenure as Vice President of Marketing Solutions at LinkedIn, where he helped build and scale the platform's advertising business into a leading force in B2B digital marketing. Earlier in his career, Price served as Senior Director of Advertising Sales at Google, establishing a deep foundation in digital advertising strategy and sales.
Career
Board MemberCurrent
LoopMe · Since 2026
Board MemberCurrent
The Trade Desk · Since 2026
Senior Director, Advertising Sales
Vice President, Marketing Solutions
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- BA, University of Virginia
Speaking topics
Recognition
Notable achievements
- Built and scaled LinkedIn's Marketing Solutions advertising business into a dominant B2B digital marketing platform over nearly a decade as VP
- Established early digital advertising sales infrastructure at Google as Senior Director of Advertising Sales
- Founded Charcoal Advisors to bring senior AdTech executive expertise to emerging and growth-stage companies