P
Penry Price
Founder & Managing Partner at Charcoal Advisors
Advising on advertising strategy and go-to-market through Charcoal Advisors
OperatorNew York, New York, United States25+ years in industry
Last updated Jun 11, 2026 by ATDb automated enrichment
Bio
Penry Price is the Founder and Managing Partner of Charcoal Advisors, bringing decades of senior advertising industry experience to his advisory work. He is best known for his nearly decade-long tenure as Vice President of Marketing Solutions at LinkedIn, where he helped build and scale the platform's advertising business into a leading force in B2B digital marketing. Earlier in his career, Price served as Senior Director of Advertising Sales at Google, establishing a deep foundation in digital advertising strategy and sales.
Previous Roles
Vice President, Marketing Solutions
LinkedIn (2012-2021)
Senior Director, Advertising Sales
Google (2000s-2012)
Expertise
B2B Digital AdvertisingAdvertising Sales StrategyLinkedIn Marketing SolutionsProgrammatic AdvertisingDigital Media StrategyRevenue Growth & MonetizationGo-to-Market StrategyAdvisory & Consulting
Education
- University of Virginia
Notable Achievements
- Helped build and scale LinkedIn's Marketing Solutions advertising business into a dominant B2B digital marketing platform during nearly a decade as VP
- Established foundational digital advertising sales practices at Google in senior leadership roles
- Founded Charcoal Advisors to bring senior AdTech executive expertise to growing companies
Speaking Topics
B2B Digital Marketing StrategyThe Future of Digital AdvertisingBuilding and Scaling Ad Sales OrganizationsLinkedIn Advertising and Professional Audience Targeting
Advisory Roles
Charcoal Advisors
Connections