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Ryan McConville

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Ryan McConville is a senior advertising technology executive at NBCUniversal, where he serves as Chief Product Officer and EVP of Ad Products and Solutions. In this role he oversees the development and strategy of NBCU's advertising products across its portfolio, including Peacock and its broader streaming and linear properties, with a focus on advanced advertising, data-driven targeting, and programmatic capabilities. Prior to joining NBCUniversal, McConville held senior roles in the ad technology and digital media space, building expertise in programmatic advertising, audience data, and publisher monetization. His career has spanned both the buy and sell sides of the digital advertising ecosystem, giving him a broad perspective on how technology can connect advertisers with audiences at scale. At NBCU, McConville has been a key figure in the company's push to modernize its advertising infrastructure, particularly as the media giant navigates the transition from traditional linear television to streaming-first monetization. He has been involved in initiatives around One Platform, NBCU's unified advertising offering designed to give marketers consistent reach and measurement across its properties.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Role
Chief Product Officer and EVP of Ad Products and Solutions
Company
Based
New York, New York, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Ryan McConville is a senior advertising technology executive at NBCUniversal, where he serves as Chief Product Officer and EVP of Ad Products and Solutions. In this role he oversees the development and strategy of NBCU's advertising products across its portfolio, including Peacock and its broader streaming and linear properties, with a focus on advanced advertising, data-driven targeting, and programmatic capabilities. Prior to joining NBCUniversal, McConville held senior roles in the ad technology and digital media space, building expertise in programmatic advertising, audience data, and publisher monetization. His career has spanned both the buy and sell sides of the digital advertising ecosystem, giving him a broad perspective on how technology can connect advertisers with audiences at scale. At NBCU, McConville has been a key figure in the company's push to modernize its advertising infrastructure, particularly as the media giant navigates the transition from traditional linear television to streaming-first monetization. He has been involved in initiatives around One Platform, NBCU's unified advertising offering designed to give marketers consistent reach and measurement across its properties.

Expertise & education

Expertise

Streaming AdvertisingProgrammatic AdvertisingAd Products StrategyAdvanced AdvertisingAudience TargetingPublisher MonetizationConnected TV AdvertisingAd Technology

Speaking topics

Streaming monetization and the future of TV advertisingProgrammatic and data-driven advertising at scaleUnified cross-platform advertising solutions

Recognition

Notable achievements

  • Led development of NBCUniversal's One Platform unified advertising offering, enabling consistent cross-platform reach for marketers
  • Oversaw advertising product strategy for Peacock as the streaming service scaled its ad-supported tier
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