Sarah Di Sapia

Sarah Di Sapia is a senior media executive at UM (Universal McCann), IPG Mediabrands' flagship media agency, where she leads integrated media strategy and client partnerships at a senior leadership level. Known for her ability to bridge data-driven media planning with creative brand strategy, she has built a reputation for delivering measurable outcomes for major advertisers across a range of categories. Her work spans traditional and digital media channels, with a growing emphasis on programmatic, audience targeting, and performance-oriented media solutions. Throughout her career, Di Sapia has advanced through agency-side roles that have given her deep expertise in media investment, client strategy, and cross-channel campaign execution. Her tenure at UM reflects the broader industry shift toward integrated, technology-enabled media buying, and she has been instrumental in helping clients navigate the evolving landscape of addressable media, identity solutions, and audience-first planning. As a senior operator within one of the world's largest media agency networks, Di Sapia represents the practitioner class of AdTech and media professionals who translate complex technological capabilities into actionable client strategies. Her influence is felt primarily through client outcomes and internal agency leadership rather than public-facing thought leadership, though she has participated in industry conversations around media innovation and brand safety.

• Rose to SVP Managing Director level at UM, overseeing major client portfolios within one of the world's largest media agency networks
• Led media strategy initiatives bridging traditional and digital channels for major global advertisers