Shenan Reed
Shenan Reed is global chief media officer at General Motors, a role she took in January 2024, where she leads GM's global media team. In January 2025 she was named chair of the IAB board of directors, the first chair to come from a brand, after serving as vice chair and on the board since December 2020. She was previously SVP and head of media for L'Oreal USA, and spent about 20 years on the agency side, including founding the digital agency Morpheus Media and leading media work at Publicis and Wavemaker.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources7 sources cited
- Years in industry
- 20 years
Bio
Shenan Reed is global chief media officer at General Motors, a role she took in January 2024, where she leads GM's global media team. In January 2025 she was named chair of the IAB board of directors, the first chair to come from a brand, after serving as vice chair and on the board since December 2020. She was previously SVP and head of media for L'Oreal USA, and spent about 20 years on the agency side, including founding the digital agency Morpheus Media and leading media work at Publicis and Wavemaker.
Career
Board memberCurrent
Employee
Employee
Employee
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Expertise & education
Education
- Bachelor's Degree, University of Vermont