Shenan Reed serves as Global Chief Media Officer at General Motors, where he leads media strategy for one of the world's largest automotive advertisers. He is also a co-founder of Sharethrough, the native advertising exchange he helped establish in 2008 to advance in-feed ad formats within the programmatic ecosystem.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Shenan Reed serves as Global Chief Media Officer at General Motors, where he leads media strategy for one of the world's largest automotive advertisers. He is also a co-founder of Sharethrough, the native advertising exchange he helped establish in 2008 to advance in-feed ad formats within the programmatic ecosystem.
Career
President
MRM (McCann) · 2019-2022
Chief Media Officer
McCann Worldgroup · 2017-2019
Co-Founder
Sharethrough · 2008-2012
SVP, Media
Digitas · 2012-2017
Board memberships
Expertise & education
Expertise
Education
- Bachelor's Degree, University of Vermont
Speaking topics
Recognition
Notable achievements
- Named IAB Board Chair for 2025, representing one of the world's largest automotive advertisers
- Co-founded Sharethrough in 2008, pioneering the native advertising exchange and in-feed ad format category within programmatic
- Leads global media strategy at General Motors, one of the largest advertising spenders in the automotive industry