- Years in industry
- 15 years
Career
Vice President, Programmatic & Data Strategy
Yahoo · approx. 2020-2023
Expertise & education
Expertise
Programmatic AdvertisingOut-of-Home (OOH) AdvertisingDigital Media StrategyData-Driven MarketingProgrammatic OOHDigital PartnershipsConnected TV (CTV)Media Planning and Strategy
Speaking topics
Programmatic Out-of-Home AdvertisingData-Driven Media StrategyThe Convergence of Digital and OOH MediaProgrammatic Advertising Innovation
Recognition
Notable achievements
- Appointed Global Chief Strategy Officer at Billups in September 2023, leading strategic direction for one of the largest OOH advertising companies
- Held senior programmatic and data strategy roles at Yahoo, bridging digital and emerging media channels
Connection details