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Adobe Advertising
San Jose, California, United States · Founded 2000
10001+ employees · ADBE
Sourced & current · updated Jun 10, 2026Website
Adobe's independent, cross-channel demand-side platform (DSP) for managing programmatic advertising campaigns across display, video, native, audio, and Connected TV (CTV). Part of the Adobe Experience Cloud solution group; integrates with Adobe Real-Time CDP, Adobe Audience Manager, and Adobe Sensei AI for bidding optimization. Renamed from "Adobe Advertising Cloud" in line with Adobe's broader move away from the "Cloud" suffix in product naming.
Where they sit
Stack tier: Core Platforms (S)
AI-Powered PlatformDemand Side Platform (DSP)Connected TV PlatformProgrammatic Platform
Enterprise-focused independent DSP tightly integrated with Adobe Experience Cloud, competing with The Trade Desk, DV360, and Amazon DSP
Ownership
Parent: Adobe Experience Cloud
Subsidiaries