Aegis Group

Aegis Group was a publicly traded holding company for a global group of media specialists, purchasing advertising space across newspapers, magazines, television, radio, and other outlets, while also providing extensive audience forecasting research.

Where they sit

Stack tier: Core Platforms (S)

Marketing Agency

One of the world's largest independent media services groups prior to its acquisition by Dentsu in 2013, with a significant global presence in media buying, planning, and market research.

Ownership

Parent: Dentsu Group Inc.

Competitors

Omnicom Group

Publicis Groupe

WPP plc

Havas