Apple TV
Cupertino, California, United States · Founded 2007
AAPL
Sourced & current · updated Oct 27, 2026Website
Apple TV is Apple's streaming service and TV app. The subscription service, launched in 2019 as Apple TV+, was renamed Apple TV on October 13, 2025, so the name now covers the service, the app and the Apple TV 4K box.
Where they sit
Stack tier: Ecosystem Services (A)
CTV PlatformConnected TV PlatformPrivacy-First Advertising
Premium streaming platform and CTV hardware provider with a privacy-first positioning, competing with Netflix, Disney+, and Amazon in original content while serving as a distribution aggregator for third-party channels.
Ownership
Parent: Apple Inc.