BarkleyOKRP

One of the largest independent full-service advertising agencies in the United States, formed through the merger of Barkley and OKRP

BarkleyOKRP is an independent full-service advertising agency created through the merger of Kansas City-based Barkley and Chicago-based O'Keefe Reinhard & Paul (OKRP). The combined entity operates as one of the largest independent agencies in the United States, offering a comprehensive suite of services including brand strategy, creative development, media planning and buying, digital marketing, data analytics, and customer experience design. The agency serves a broad range of national and regional brands across consumer packaged goods, retail, financial services, healthcare, and other verticals. In the AdTech and MarTech ecosystem, BarkleyOKRP functions as an agency holding company that has acquired or partnered with technology-driven marketing services firms to enhance its data, analytics, and programmatic capabilities. The agency emphasizes an independent ownership model, which it positions as enabling more agile, client-centric work free from the conflicts of interest associated with large holding company networks. BarkleyOKRP competes with both large holding company agencies (WPP, Omnicom, IPG) and other prominent independents. Its value proposition centers on combining creative excellence with data-driven strategy, leveraging proprietary research tools and technology partnerships to deliver measurable business outcomes for clients.