Brightroll

Merged

San Francisco, California, United States · Founded 2006

201-500 employees · $33M

Sourced & current · updated May 21, 2026

BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo in 2014.

Where they sit

Stack tier: Infrastructure & Data (B)

Video Advertising PlatformProgrammatic Platform

Was the largest video advertising platform in the U.S. before acquisition

Parent: Yahoo