Cisco Meraki

Leading cloud-managed networking provider within Cisco's portfolio, pioneering cloud-first approach to network infrastructure

Cisco Meraki is a cloud-managed IT company that provides wireless, switching, security, enterprise mobility management, and security cameras through an intuitive web-based dashboard. Operating as a subsidiary of Cisco Systems since its acquisition in 2012, Meraki continues to maintain its distinct brand and product line while leveraging Cisco's global infrastructure and resources. The company pioneered the cloud-managed networking approach, allowing IT administrators to manage entire networks from anywhere through a centralized platform. Meraki's solutions are designed to simplify network deployment and management for organizations of all sizes, from small businesses to large enterprises and distributed organizations. The platform combines hardware (access points, switches, security appliances, cameras) with cloud-based management software that provides visibility, control, and analytics. While not traditionally classified as an AdTech company, Meraki's infrastructure solutions enable location analytics and customer engagement capabilities that support retail and hospitality businesses in understanding customer behavior and delivering targeted experiences. As part of Cisco's portfolio, Meraki represents the company's cloud-first networking strategy and continues to operate with significant autonomy, maintaining its San Francisco headquarters and product development teams. The Meraki brand remains prominent in the cloud networking market, competing against both traditional networking vendors and newer cloud-native competitors.