Dailymotion Advertising

A leading European video advertising platform offering premium brand-safe inventory across owned-and-operated and partner publisher environments, with strong programmatic and direct sales capabilities.

Dailymotion Advertising is the commercial and monetization arm of Dailymotion, the global video hosting and streaming platform owned by Vivendi. It provides advertisers, agencies, and brands with access to premium video ad inventory across Dailymotion's owned-and-operated platform — which attracts hundreds of millions of monthly visitors worldwide — as well as through an extended network of publisher partners. The division offers a full suite of video advertising formats including in-stream (pre-roll, mid-roll, post-roll), outstream, and display units, delivered through both direct sales and programmatic channels. Dailymotion Advertising positions itself as a brand-safe, premium video environment, emphasizing content quality and contextual targeting capabilities. Its technology stack supports programmatic buying via private marketplaces (PMPs) and open auction, with integrations into major DSPs and SSPs. The platform leverages first-party data and contextual signals to help advertisers reach targeted audiences at scale across entertainment, news, sports, and music content verticals. As part of Vivendi — a major global media conglomerate — Dailymotion Advertising benefits from synergies with other Vivendi properties and a strong European footprint, particularly in France. It competes in the broader digital video advertising market against YouTube, streaming platforms, and other video ad networks, differentiating through its open-web publisher network, brand safety standards, and European regulatory compliance including GDPR.