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Brief
Dailymotion Advertising

Dailymotion Advertising

Provides access to premium, brand-safe video advertising inventory across a global platform reaching over 300 million monthly users with programmatic and direct buying options.

dailymotion.comParis, Île-de-France, FranceFounded 2005Parent: Vivendi

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 13, 2026

Industry
Video Advertising Platform
Business Model
Marketplace
Target Market
Enterprise
Employee Count
201-500
Parent Company
Vivendi
API Available
Yes
Market Position

Leading alternative video advertising platform to YouTube with global reach

Overview

Dailymotion Advertising serves as the commercial arm of Dailymotion, one of the world's largest video-sharing platforms. The platform offers programmatic video advertising solutions that enable advertisers and agencies to reach audiences across Dailymotion's owned-and-operated properties as well as through its publisher network. With a focus on brand-safe, premium video inventory, Dailymotion Advertising provides access to over 300 million monthly users globally. The platform operates in the digital video advertising space, offering both direct and programmatic buying options. Dailymotion Advertising emphasizes quality content environments, viewability standards, and brand safety controls. The company competes in the online video platform (OVP) advertising market alongside YouTube, Vimeo, and other video ad networks. As part of Vivendi since 2015, Dailymotion benefits from the backing of a major media conglomerate while maintaining its position as a significant alternative to dominant video platforms. The advertising business leverages Dailymotion's global reach and premium content partnerships to deliver video advertising solutions for brands seeking quality placements in a brand-safe environment.

Products & Features

Programmatic Video Advertising

Automated buying and selling of video ad inventory through programmatic channels including private marketplace and open exchange

Direct Video Campaigns

Managed video advertising campaigns with guaranteed inventory and premium placements

Publisher Network

Video monetization solutions for third-party publishers through Dailymotion's ad technology

Brand Safety Tools

Content verification and brand safety controls to ensure ads appear in appropriate contexts

Key Features
Programmatic video ad buyingPremium video inventoryBrand safety controlsGlobal reach across 300M+ usersMultiple ad formats (pre-roll, mid-roll, outstream)Viewability optimizationAudience targeting capabilitiesReal-time bidding integrationPublisher monetization toolsCross-device delivery
Use Cases
Brand awareness video campaignsProgrammatic video advertising at scalePublisher video monetizationCross-device video ad deliveryBrand-safe video advertisingInternational video campaign reach
Customer Segments
Advertisers and brandsMedia agenciesTrading desksPublishers seeking video monetizationProgrammatic buyersDirect response advertisers
Corporate history
  • 2005Founded
See integrations with Dailymotion Advertising (8)

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