Delighted

Leading provider of lightweight, easy-to-implement customer feedback solutions

Delighted is a customer experience management platform that specializes in gathering customer feedback through Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. The company provides a simple, elegant solution for businesses to measure customer sentiment and loyalty across multiple touchpoints including email, web, mobile, and in-app channels. Founded in 2013, Delighted was acquired by Qualtrics in 2021 and continues to operate as a distinct product within the Qualtrics portfolio. Delighted serves thousands of customers across various industries, from startups to enterprise organizations, offering an intuitive platform that emphasizes ease of use and quick implementation. The platform is known for its clean design, straightforward survey methodology, and actionable insights that help companies improve their customer experience. While not strictly an AdTech company, Delighted operates in the broader marketing technology ecosystem by providing customer intelligence that informs marketing strategies and customer engagement efforts. Since its acquisition by Qualtrics (itself owned by SAP), Delighted continues to maintain its brand identity and product offering while benefiting from integration opportunities within the larger Qualtrics Experience Management platform. The company remains focused on democratizing customer feedback tools for businesses of all sizes.