Skip to content
Brief
D

Divvy HQ

DivvyHQ centralizes content planning, workflow management, and team collaboration into a single platform, enabling marketing teams to execute high-volume content programs with greater speed and consistency.

Kansas City, Missouri, United StatesFounded 2011

Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry
Content Marketing Technology
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
11-50
API Available
Limited
Market Position

Niche content operations and editorial planning platform serving mid-market and enterprise marketing teams

Overview

DivvyHQ is a cloud-based content operations platform that helps marketing teams and content strategists plan, schedule, produce, and manage content across multiple channels and campaigns. Founded in 2011 and headquartered in Kansas City, Missouri, the platform provides a centralized hub for editorial calendars, content briefs, workflow automation, and team collaboration — enabling organizations to bring order to complex, high-volume content programs. The platform is particularly well-suited for enterprise marketing teams, agencies, and media companies that manage large content pipelines across multiple brands or business units. DivvyHQ differentiates itself through its robust calendar-centric interface, customizable workflow templates, and integrations with popular marketing and publishing tools. Its focus on content strategy and planning — rather than just publishing — positions it as a content operations layer that sits above CMS and distribution tools. In the broader AdTech and MarTech ecosystem, DivvyHQ competes in the content marketing platform (CMP) space alongside tools like Percolate, Kapost, CoSchedule, and Contently. The company has maintained a focused product vision around content planning and operational efficiency, serving mid-market and enterprise customers who need structured governance over their content supply chains.

Products & Features

Editorial Calendar

Visual, multi-channel content calendar for planning and scheduling content across teams and campaigns

Content Workflow Automation

Customizable workflow templates and task management to streamline content production from ideation to publication

Content Briefs

Structured templates for defining content goals, audience, messaging, and requirements before production begins

Team Collaboration Tools

Commenting, assignments, and approval workflows to coordinate cross-functional content teams

Reporting & Analytics

Dashboards and reports tracking content production velocity, team performance, and calendar adherence

Key Features
Multi-channel editorial calendarCustomizable content workflowsContent brief templatesTeam task management and assignmentsApproval and review workflowsContent idea capture and backlog managementMulti-brand and multi-team supportIntegration with CMS and marketing tools
Use Cases
Enterprise content calendar management across multiple brandsAgency content production workflow coordinationCross-functional marketing team editorial planningContent campaign planning aligned to marketing calendarsContent governance and approval management
Customer Segments
Enterprise marketing teamsMid-market B2B companiesContent marketing agenciesMedia and publishing companiesMulti-brand organizations
Corporate history
  • 2011Founded
See integrations with Divvy HQ (5)

Explore further

3 views