DoorDash Advertising

A growing retail media network leveraging DoorDash's on-demand delivery marketplace to offer brands access to high-intent shoppers across restaurant, grocery, and convenience categories

DoorDash Advertising is a commerce media platform that helps brands engage customers, optimize campaigns, and drive sales, offering a unified suite that combines advertising, retailer intelligence, shopper behavior analytics, reporting, and catalog management tools under a single interface called Brand Center.¹ Its ad products serve high-intent consumers through capabilities that include auto-bidding with minimum ROAS controls, sales maximization, and automated retailer-targeted campaigns.¹ Advertisers ranging from CPG brands to restaurant chains use its Sponsored Products, Sponsored Brands, and audience-targeting tools — such as Behavioral Targeting, Dish Interest Targeting, and Brand Interest Targeting — to acquire new customers and improve conversion rates.¹ On the measurement side, DoorDash Advertising has partnered with Ipsos MMA to improve its representation in Marketing Mix Models and with Circana for independent incrementality measurement, with one major beverage advertiser attributing $3.7M in incremental in-store sales to its campaigns.¹ The platform is actively expanding beyond its restaurant delivery origins into grocery, convenience, and broader CPG categories to help brands and retailers reach more customers and drive incremental growth.¹ Source 1: doordash.com — DoorDash Ads Resources Hub | Insights, Case Studies & ...