Fishtown Analytics

Fishtown Analytics was the creator and primary maintainer of dbt, which became the leading open-source data transformation tool in the modern data stack

Fishtown Analytics was a data analytics company founded in 2016 that created and maintained dbt (data build tool), an open-source command-line tool that revolutionized how data teams performed data transformation work. The company's flagship product enabled analytics engineers to transform raw data in their data warehouses using SQL and software engineering best practices like version control, testing, and documentation. While not strictly an AdTech company, Fishtown Analytics served many organizations across industries including advertising and marketing technology that needed to transform and model their data for analytics purposes. The company grew rapidly as dbt became the de facto standard for data transformation in the modern data stack, building a large open-source community and offering both a free open-source version and a paid cloud-hosted service called dbt Cloud. In February 2022, Fishtown Analytics rebranded to dbt Labs to better align with its flagship product. The company raised significant venture capital funding and achieved unicorn status with a $4.2 billion valuation before the rebrand, reflecting the widespread adoption of dbt across data-driven organizations including those in the advertising technology sector.