GSD&M
GSD&M combines purpose-driven brand strategy with bold creative execution to build lasting cultural relevance for major national brands, backed by Omnicom's global resources.
Last updated May 12, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Full-Service Advertising Agency
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 201-500
- Revenue Range
- $50M-$200M
- Parent Company
- Omnicom Group
- API Available
- No
Mid-to-large independent-spirited agency within the Omnicom network, known for purpose-driven creative and long-term brand partnerships
GSD&M is a full-service advertising and marketing agency headquartered in Austin, Texas, founded in 1971 by a group of University of Texas graduates. The agency has built a strong reputation for purpose-driven brand strategy and creative campaigns, working with some of America's most iconic brands including Southwest Airlines, USAA, PGA TOUR, and the U.S. Air Force. GSD&M operates under the Omnicom Group umbrella, giving it access to a broad network of resources, data, and media capabilities while maintaining its distinct creative culture rooted in Austin's entrepreneurial spirit. The agency offers a comprehensive suite of services spanning brand strategy, creative development, media planning and buying, digital marketing, social media, and content production. GSD&M is particularly recognized for its 'Idea City' philosophy, which emphasizes the power of ideas to drive business results and cultural relevance. This approach has helped the agency maintain long-term client relationships that are rare in the industry, with some partnerships spanning decades. Within the AdTech and advertising ecosystem, GSD&M sits at the intersection of traditional full-service agency work and modern data-driven marketing. While not a pure AdTech company, the agency leverages technology platforms, programmatic media, and analytics tools to complement its creative output. Its position as an Omnicom agency provides access to Omnicom Media Group's technology stack and data capabilities, enhancing its competitiveness against both holding company peers and independent agencies.
Brand Strategy
Purpose-driven brand positioning and long-term strategic planning for national and enterprise clients
Creative Development
Full-service creative production including TV, digital, print, and out-of-home advertising
Media Planning & Buying
Integrated media strategy, planning, and buying across traditional and digital channels
Digital Marketing
Digital campaign execution including social media, content marketing, and programmatic advertising
Content Production
In-house content creation and production capabilities for multi-platform campaigns
Data & Analytics
Campaign measurement, audience insights, and performance analytics leveraging Omnicom data tools
- 1971Founded