GWI
GWI provides marketers with comprehensive, always-on audience intelligence from the world's largest study of digital consumers, enabling data-driven decisions across strategy, creative, and media planning.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Audience Intelligence and Consumer Insights
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Funding
- $180M
- Revenue Range
- $50M-$100M
- API Available
- Yes
Leading global provider of audience insights data with one of the largest proprietary consumer datasets
GWI (formerly GlobalWebIndex) is a leading audience intelligence platform that provides comprehensive consumer insights data to marketers, agencies, and media companies worldwide. The company surveys over 2.7 million internet users annually across 53 countries, creating one of the world's largest studies on the connected consumer. Their platform enables clients to understand audience behaviors, attitudes, motivations, and media consumption patterns to inform marketing strategy, content creation, media planning, and business decisions. GWI's data covers demographics, psychographics, brand preferences, purchase intent, media habits, and lifestyle attributes, making it a critical tool for audience targeting and market research in the digital advertising ecosystem. The company has established itself as a trusted source for consumer insights, serving major brands, advertising agencies, media owners, and technology platforms globally. GWI's self-serve platform democratizes access to consumer data that was traditionally available only through expensive custom research, positioning it as an essential tool for modern marketing and advertising professionals.
GWI Core
Primary audience insights platform providing access to consumer data across demographics, behaviors, attitudes, and media consumption
GWI Spark
Trend discovery tool that surfaces emerging consumer trends and cultural shifts
GWI USA
Dedicated product focused on deep insights into US consumers with enhanced sample sizes and granular data
Custom Audiences
Ability to create and analyze custom audience segments based on specific criteria
- 2009Founded