Hulu + Live TV

Leading vMVPD service and premium CTV advertising platform within Disney's streaming portfolio

Hulu + Live TV is a premium streaming service that combines Hulu's extensive on-demand content library with live television from over 95 channels, including sports, news, and entertainment networks. Launched in 2017, the service operates as part of The Walt Disney Company's streaming portfolio and represents a significant player in the connected TV (CTV) advertising ecosystem. The platform offers advertisers access to both live and on-demand inventory across a highly engaged streaming audience, with advanced targeting capabilities leveraging Disney's first-party data and programmatic advertising technology. As a subsidiary of Disney, Hulu + Live TV competes directly with other virtual multichannel video programming distributors (vMVPDs) like YouTube TV and Sling TV. The service provides advertisers with premium video inventory across live sports, breaking news, and popular entertainment programming, combined with Hulu's sophisticated ad tech stack that includes addressable advertising, dynamic ad insertion, and audience-based targeting. The platform serves as a critical component of Disney's advertising business, offering brands access to cord-cutters and cord-nevers who have migrated away from traditional cable television. Hulu + Live TV's advertising technology infrastructure supports various ad formats including standard video ads, pause ads, and interactive ad units. The platform integrates with Disney's broader advertising ecosystem, including Disney Advertising Sales, and provides measurement and attribution capabilities through partnerships with major ad verification and analytics providers. With millions of subscribers, the service represents a significant opportunity for advertisers seeking to reach streaming audiences at scale with the targeting precision of digital advertising combined with the impact of premium video content.