IDC

Leading global technology market research and advisory firm with comprehensive coverage of AdTech and MarTech sectors

International Data Corporation (IDC) is a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Founded in 1964, IDC has established itself as a trusted source for technology market research and analysis across numerous sectors. While not exclusively an AdTech company, IDC provides significant research coverage of the advertising technology ecosystem, digital marketing platforms, and marketing technology (MarTech) sectors. The company offers syndicated research, custom consulting, and data analytics services to help technology vendors, service providers, and enterprises make informed business decisions. IDC operates as a wholly-owned subsidiary of International Data Group (IDG) and maintains a global presence with analysts and researchers covering technology markets worldwide. Their research spans the entire digital advertising value chain, including programmatic advertising, ad platforms, marketing automation, customer data platforms, and related technologies.