Interana

Enterprise-focused behavioral analytics platform for large-scale event data analysis

Interana was a behavioral analytics company founded by former Facebook engineers that specialized in fast, interactive analysis of massive event datasets. The platform was designed to help companies analyze user behavior at scale, enabling product managers, data analysts, and business users to explore billions of events in real-time without requiring deep technical expertise. Interana's technology was particularly valued for its ability to perform complex behavioral cohort analysis and funnel analysis on streaming data. The company served enterprise customers across various industries including technology, gaming, telecommunications, and financial services, helping them understand user engagement, retention, and product usage patterns. Interana's platform was built to handle the scale challenges that traditional analytics tools struggled with, making it possible to analyze trillions of events across millions of users interactively. In 2018, Interana was acquired by Scuba Analytics, which integrated Interana's technology and team into its own behavioral analytics platform. The acquisition allowed Scuba to expand its capabilities and customer base, effectively ending Interana's existence as a standalone entity. The Interana brand and product were subsequently absorbed into Scuba's offerings.