Lowe's One Roof Media

Leading retail media network in the home improvement category

Lowe's One Roof Media is the retail media network division of Lowe's Companies, Inc., one of the largest home improvement retailers in North America. The platform enables brands and suppliers to reach Lowe's customers through targeted advertising across multiple touchpoints, including Lowes.com, the Lowe's mobile app, email marketing, and in-store digital displays. As a retail media network, One Roof Media leverages Lowe's first-party customer data and shopping insights to help advertisers connect with consumers who are actively planning and purchasing home improvement products. The network operates within the rapidly growing retail media sector, where retailers monetize their digital properties and customer relationships by offering advertising opportunities to brands. One Roof Media provides advertisers access to Lowe's substantial customer base of home improvement shoppers, offering both endemic brands (those sold at Lowe's) and non-endemic brands the ability to reach consumers at various stages of their home improvement journey. The platform offers sponsored product listings, display advertising, and other digital advertising solutions designed to drive product discovery and sales. As part of Lowe's broader digital transformation and revenue diversification strategy, One Roof Media represents the company's entry into the competitive retail media landscape, competing with other major retail media networks from companies like Home Depot, Walmart, Target, and Amazon. The network capitalizes on Lowe's unique position in the home improvement category and its extensive customer data to deliver relevant advertising experiences.