Marketing Cloud Personalization

San Francisco, California, United States · Founded 2000

10000+ employees · CRM

Sourced & current · updated May 25, 2026

Salesforce Marketing Cloud component for 1:1 personalization across web, mobile, email, and in-app. Renamed from Salesforce Interaction Studio in the Marketing Cloud Winter '23 release (Nov 2022). The product originates from Evergage (acquired by Salesforce Feb 2020), which was rebranded to Interaction Studio, then to its current name.

Where they sit

Stack tier: Infrastructure & Data (B)

Enterprise-grade personalization platform embedded within the Salesforce Marketing Cloud ecosystem, leveraging CRM data and Einstein AI for real-time 1:1 engagement

Ownership

Parent: Salesforce