Matterkind

Merged

New York, New York, United States · Founded 2020

201-500 employees

Sourced & current · updated Oct 26, 20261 of 4 facts verifiedWebsite

Matterkind is IPG's addressable activation unit. Originally Cadreon (IPG Mediabrands' addressable platform); rebranded to Matterkind May 7, 2020. Folded into Kinesso 2024-2026 as part of IPG's data+tech consolidation. Now Omnicom-owned post-Nov 26, 2025.

Where they sit

Stack tier: Infrastructure & Data (B)

Programmatic Platform

Was IPG Mediabrands' dedicated addressable activation unit, serving as the execution arm for data-driven, audience-first media buying across IPG's agency network before being absorbed into Kinesso.

Ownership

Parent: Kinesso

Competitors