Max

Premium CTV advertising platform backed by Warner Bros. Discovery's extensive content library, competing at the top tier of the streaming ad market

Max, in the context of AdTech, is most prominently associated with the streaming service operated by Warner Bros. Discovery (rebranded from HBO Max to simply 'Max' in May 2023). As an advertising platform, Max offers advertisers access to premium streaming inventory through its ad-supported tier, Max with Ads, which launched alongside the rebrand. The platform provides brand-safe, premium video advertising opportunities across a library of HBO, Warner Bros., DC, and other high-quality content, positioning itself as a top-tier CTV advertising destination. Max's ad-supported tier competes directly with other premium AVOD and FAST platforms such as Peacock, Paramount+, and Hulu. Warner Bros. Discovery has invested significantly in building out its advertising technology capabilities, including programmatic access through partnerships with major DSPs and SSPs, as well as direct sales through its own sales organization. The platform offers a range of ad formats including pre-roll, mid-roll, pause ads, and branded content integrations. In the broader AdTech ecosystem, Max represents the convergence of premium content and data-driven advertising. Warner Bros. Discovery leverages first-party subscriber data to enable advanced audience targeting, measurement, and attribution for advertisers. The platform is particularly attractive to brand advertisers seeking premium, contextually relevant environments with strong viewability and completion rates, differentiating itself from user-generated content platforms.

• 2023Founded