myTarget

Leading advertising platform in Russian digital advertising market, integrated with VK ecosystem

myTarget is a comprehensive advertising platform that operates as part of VK (formerly Mail.ru Group), one of Russia's largest internet companies. The platform provides advertisers with access to VK's extensive ecosystem, including VKontakte (Russia's leading social network), Odnoklassniki, and numerous partner websites, reaching over 90 million users monthly. myTarget offers a full suite of advertising solutions including display advertising, video ads, mobile advertising, and retargeting capabilities, with sophisticated audience targeting options based on demographics, interests, behaviors, and custom audience segments. As a subsidiary of VK, myTarget serves as the primary advertising technology platform for monetizing VK's social media properties and partner network. The platform combines social media advertising capabilities with programmatic features, allowing advertisers to run campaigns across multiple formats and placements. myTarget provides self-service tools for small and medium businesses while also supporting managed services for larger advertisers and agencies. The platform has become a dominant force in the Russian digital advertising market, leveraging VK's first-party data and extensive user base to deliver targeted advertising solutions. myTarget competes primarily within the Russian and CIS markets, where it holds a strong position due to its integration with VK's popular social platforms. The platform offers robust analytics and reporting tools, dynamic retargeting, lookalike audience modeling, and various creative formats optimized for both brand awareness and performance marketing campaigns.