Nielsen
New York, NY, United States · Founded 1923
10001+ employees · NLSN
Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.
Where they sit
Stack tier: Ecosystem Services (A)
Data & AnalyticsAttribution & AnalyticsMarketing AnalyticsVerification & Measurement
Global market leader in audience measurement and media ratings; the de facto currency for TV and audio advertising transactions in the US and numerous international markets
Ownership
Subsidiaries