OpenPath
Ventura, California, United States · Founded 2022
TTD
OpenPath is a programmatic supply-chain product launched in 2022 by The Trade Desk that enables its demand-side platform to bypass supply-side platforms and bid directly on publisher inventory.
Where they sit
Stack tier: Ecosystem Services (A)
Supply Side Platform (SSP)
The Trade Desk's proprietary direct-to-publisher supply path, competing with traditional SSPs for a share of the programmatic supply chain
Ownership
Parent: The Trade Desk