Popular Pays
Acquired by LightricksEnabled brands to discover, collaborate with, and manage influencer campaigns while securing content rights and measuring performance across social media platforms.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Influencer Marketing
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $6.8M
- Parent Company
- Lightricks
- API Available
- Limited
Market Position
Mid-tier influencer marketing platform focused on content creation and creator partnerships
Overview
Popular Pays was an influencer marketing platform that connected brands with content creators and social media influencers to produce authentic, user-generated content at scale. The platform provided end-to-end campaign management tools, including creator discovery, campaign workflow management, content rights management, and performance analytics. Popular Pays served brands and agencies looking to leverage influencer partnerships across Instagram, TikTok, YouTube, and other social platforms. Founded in Chicago, Popular Pays grew to become a significant player in the creator economy and influencer marketing space, working with major brands to execute influencer campaigns and content creation initiatives. The company raised venture funding and expanded its platform capabilities to include content licensing and distribution features. In 2021, Popular Pays was acquired by Lightricks, an Israeli technology company known for creative content tools like Facetune and Videoleap. Following the acquisition, Popular Pays was integrated into Lightricks' broader creator ecosystem, with its technology and team becoming part of Lightricks' efforts to build a comprehensive platform for content creators and brands. The Popular Pays brand and platform were eventually absorbed into Lightricks' operations.
Products & Features
Creator Marketplace
Platform for discovering and connecting with vetted social media influencers and content creators
Campaign Management
End-to-end workflow tools for managing influencer campaigns from brief to delivery
Content Licensing
Tools for securing usage rights and licensing creator content for brand marketing
Analytics & Reporting
Performance tracking and campaign analytics across social platforms
Key Features
Influencer discovery and vettingCampaign workflow automationContent rights managementMulti-platform social media supportPerformance analytics and reportingCreator payment processingBrand safety tools
Use Cases
Influencer marketing campaignsUser-generated content creationSocial media content productionProduct launch campaignsBrand awareness initiativesContent licensing for paid media
Customer Segments
Consumer brandsE-commerce companiesMarketing agenciesEnterprise brandsDirect-to-consumer brands