Pulsar

Pulsar helps brands and agencies move beyond social listening to understand the real audiences behind conversations, enabling smarter content, campaign, and communications strategies.

London, United KingdomFounded 2012

Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry: Audience Intelligence & Social Analytics
Business Model: SaaS
Target Market: Enterprise
Employee Count: 51-200
API Available: Yes

Data & Analytics Marketing Analytics

Market Position

Premium audience intelligence platform known for deep demographic and psychographic insights, serving global brands and agencies

Overview

Pulsar is a leading audience intelligence platform that enables brands, agencies, and media organizations to analyze conversations, content, and audiences across social media and the broader web. Founded in London, the company provides tools for social listening, audience segmentation, content analytics, and trend detection, helping clients understand not just what people are saying but who is saying it and why. Pulsar's platform is particularly noted for its audience-first approach, which goes beyond simple keyword monitoring to deliver deep demographic and psychographic insights. Pulsar serves a wide range of clients including global brands, PR and communications agencies, media companies, and research firms. Its flagship products — TRAC and CORE — allow users to track conversations and analyze audience profiles respectively, making it a versatile tool for brand strategy, campaign planning, and cultural intelligence. The platform integrates data from Twitter/X, Instagram, Facebook, TikTok, Reddit, and other sources to provide a comprehensive view of digital audiences. In the AdTech and MarTech ecosystem, Pulsar occupies a niche as a premium audience intelligence solution, competing with tools like Brandwatch, Audiense, and Sprinklr. The company has built a strong reputation in the media and communications sector and is recognized for its research-grade analytics capabilities, making it a preferred choice for organizations that need to go beyond surface-level social metrics to inform strategic decisions.

Products & Features

TRAC

Social listening and conversation tracking tool that monitors mentions, hashtags, and topics across major social platforms and the web in real time.

CORE

Audience analysis platform that builds detailed profiles of social media audiences, including demographic, psychographic, and interest-based segmentation.

Pulsar TRENDS

Cultural and trend intelligence tool that identifies emerging topics and shifts in audience behavior to inform brand and content strategy.

Key Features

Audience segmentation and profilingSocial listening and conversation trackingCultural trend detectionContent performance analyticsCross-platform data integrationDemographic and psychographic analysisReal-time monitoring and alertsData visualization and reporting dashboards

Use Cases

Brand strategy and positioning informed by audience insightsCampaign planning and audience targetingPR and communications monitoringCultural and trend intelligence for content teamsCompetitive benchmarking and market researchInfluencer identification and audience analysisCrisis monitoring and reputation management

Customer Segments

Global brands and consumer companiesPR and communications agenciesMedia and publishing organizationsMarket research firmsAdvertising and creative agenciesGovernment and public sector organizations

Corporate history

2012Founded

Connections

See integrations with Pulsar (5)

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