Quad

One of the largest integrated marketing experience companies in North America, bridging print production and digital marketing at scale

Quad (formerly Quad/Graphics) is a large-scale marketing experience company headquartered in Sussex, Wisconsin. Originally founded as a commercial printing powerhouse, Quad has evolved significantly into a full-service marketing solutions provider, offering capabilities that span print production, digital media, data analytics, creative services, and marketing technology. The company serves major brands across retail, healthcare, financial services, and consumer packaged goods sectors, helping them plan, produce, and deliver integrated marketing campaigns. Quad's transformation from a traditional printer to a marketing services company reflects broader industry shifts toward integrated, data-driven marketing. The company leverages its massive production infrastructure alongside proprietary technology platforms to offer clients end-to-end marketing supply chain management. Its In-Store Connect, QuadExperience, and other platforms enable brands to manage campaigns across print, in-store, digital, and social channels from a single partner. In the AdTech and MarTech ecosystem, Quad occupies a unique position as a scaled production partner with growing digital capabilities. The company competes with both traditional marketing services firms and digital-first agencies, differentiating itself through its ability to bridge physical and digital marketing at scale. Quad is publicly traded on the NYSE and generates revenues in the range of $2–3 billion annually, making it one of the larger integrated marketing services companies in North America.

• 1971Founded