Reltio
B · Infrastructure & DataReltio delivers a cloud-native, API-first Master Data Management platform that unifies fragmented enterprise data in real-time, enabling trusted customer 360 views and improved data-driven decision making across the organization.
Last updated Mar 27, 2026 by AI Enrichment
- Industry
- Data Management / MarTech Infrastructure
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $300M+
- Revenue Range
- $50M-$100M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leading cloud-native MDM provider serving enterprise customers with modern data unification needs
Overview
Reltio is an enterprise software company that specializes in cloud-native Master Data Management (MDM) and data unification solutions. The company's platform addresses data fragmentation challenges by consolidating disparate customer, product, and operational data from multiple sources into a single, trusted view using advanced entity resolution, data matching, and real-time data quality capabilities. While Reltio is primarily positioned in the data management and enterprise software space rather than pure AdTech, its solutions have significant applications for marketing technology and customer data platforms. The company's API-first architecture enables real-time data integration and supports use cases in customer 360, data quality management, and multi-domain MDM across industries including retail, healthcare, financial services, and life sciences. Reltio has established itself as a modern alternative to legacy MDM solutions, competing with both traditional enterprise software vendors and newer cloud-native data platforms. The company has raised significant venture funding and serves large enterprise customers seeking to improve data quality, governance, and accessibility across their organizations.
Products & Features
Reltio Connected Customer 360
Unified customer data platform that creates a single, trusted view of customers across all touchpoints and systems
Reltio Connected Product 360
Product data management solution that consolidates product information from multiple sources
Reltio Entity Resolution
Advanced matching and merging capabilities to identify and link related data records across systems
Reltio Data Quality
Real-time data quality monitoring, cleansing, and enrichment capabilities
Reltio Multi-Domain MDM
Flexible platform supporting customer, product, supplier, location, and other data domains
Key Features
Cloud-native SaaS architectureReal-time data processing and updatesAPI-first design for easy integrationMachine learning-powered entity resolutionData quality and enrichmentWorkflow and data stewardship toolsGraph-based data modelMulti-domain supportData governance and lineagePre-built connectors and integrations
Use Cases
Customer 360 and unified customer viewsMarketing personalization and segmentationCustomer data platform (CDP) foundationProduct information managementData quality and governanceSupplier and partner data managementRegulatory compliance and reportingSales and service enablementMergers and acquisitions data integrationHealthcare provider and patient data management
Customer Segments
Enterprise retail and e-commerceFinancial services and bankingHealthcare and life sciencesManufacturingTechnology companiesTelecommunicationsInsuranceConsumer goods