Salesforce B2B Commerce
B · Infrastructure & DataSubsidiaryProvides B2B companies with a unified commerce platform that handles complex pricing, procurement workflows, and buyer relationships while integrating seamlessly with Salesforce CRM and service tools.
salesforce.comSan Francisco, California, United States
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Commerce Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- Part of Salesforce (70,000+ employees)
- Funding
- Part of publicly-traded parent company (Salesforce, Inc.)
- Stock Symbol
- CRM
- Parent Company
- Salesforce
- API Available
- Yes
Market Position
Leading enterprise B2B commerce platform within the Salesforce ecosystem
Overview
Salesforce B2B Commerce is an enterprise-grade digital commerce solution designed specifically for business-to-business transactions. As part of Salesforce's Commerce Cloud suite, it enables manufacturers, distributors, and wholesalers to create sophisticated online buying experiences for their business customers. The platform handles complex B2B requirements including account-based pricing, bulk ordering, quote management, contract pricing, and multi-level approval workflows. The solution integrates natively with Salesforce's broader ecosystem, including Sales Cloud and Service Cloud, providing a unified view of customer data and enabling seamless experiences across sales, service, and commerce touchpoints. B2B Commerce supports both self-service portals and sales-assisted transactions, allowing companies to digitize their ordering processes while maintaining the relationship-driven nature of B2B sales. While not strictly an AdTech platform, Salesforce B2B Commerce operates within the broader digital experience and commerce technology landscape, competing with other enterprise commerce platforms. It serves mid-market to enterprise organizations looking to modernize their B2B sales channels and provide Amazon-like buying experiences to their business customers.
Products & Features
B2B Commerce Storefront
Customizable digital storefronts for business buyers with self-service ordering capabilities
Account-Based Pricing
Contract pricing, volume discounts, and customer-specific pricing management
Quote Management
Tools for creating, managing, and approving complex B2B quotes
Approval Workflows
Multi-level approval processes for purchases and budget management
Reorder & Lists
Quick reorder functionality and custom product lists for repeat purchases
Key Features
Native Salesforce CRM integrationAccount-based pricing and catalogsComplex product configurationsMulti-level approval workflowsBulk ordering capabilitiesContract and negotiated pricingPunch-out integration supportMobile-responsive storefrontsSelf-service portalQuote-to-order workflows
Use Cases
Manufacturer direct-to-buyer portalsWholesale and distribution commerceSupplier self-service orderingPartner and dealer portalsProcurement automationReorder and subscription management
Customer Segments
ManufacturersDistributorsWholesalersIndustrial suppliersTechnology companiesHealthcare suppliers