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Brief
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StoreMaven

StoreMaven enables mobile app teams to optimize their app store pages through rigorous A/B testing and data-driven creative insights, maximizing conversion rates and improving user acquisition efficiency.

Tel Aviv, IsraelFounded 2014

Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry
App Store Optimization / Mobile Marketing
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
API Available
Limited
Market Position

Leading ASO and app store creative testing platform for enterprise mobile app publishers

Overview

StoreMaven is a leading app store optimization (ASO) platform focused on helping mobile app developers and marketers improve their app store page performance and conversion rates. The company provides tools for A/B testing app store creatives — including screenshots, preview videos, icons, and descriptions — enabling teams to make data-driven decisions about their store listings on both the Apple App Store and Google Play Store. Founded in Israel, StoreMaven has worked with major app publishers including Google, Amazon, Zynga, and Rovio to optimize their app store presence. The platform's core strength lies in its proprietary testing methodology that simulates real app store environments, allowing marketers to understand how potential users interact with store page elements before committing to changes. This approach provides statistically significant insights faster than traditional live testing, reducing risk and accelerating optimization cycles. StoreMaven also offers competitive intelligence tools and market benchmarking to help teams understand industry trends and competitor strategies. In the broader AdTech and mobile marketing ecosystem, StoreMaven occupies a specialized niche at the intersection of user acquisition and conversion rate optimization. As mobile app competition has intensified, ASO has become a critical discipline, and StoreMaven has positioned itself as a premium solution for enterprise-level app publishers seeking to maximize the return on their user acquisition spend by improving the efficiency of their app store pages.

Products & Features

App Store A/B Testing

Simulated and live A/B testing of app store creatives including screenshots, icons, and preview videos on iOS and Android

Creative Intelligence

Competitive analysis and benchmarking tools to track competitor app store strategies and industry trends

Conversion Rate Optimization

Data-driven recommendations and insights to improve app store page conversion rates

ASO Analytics Dashboard

Centralized reporting and analytics for tracking app store performance metrics and test results

Key Features
Simulated app store environment testingLive A/B testing on Apple App Store and Google PlayScreenshot and creative variant testingStatistical significance reportingCompetitive intelligence and benchmarkingLocalization testing across marketsPreview video optimizationAudience segmentation for testing
Use Cases
Optimizing app store screenshots to improve install conversion ratesTesting app icon variants to maximize click-through ratesLocalizing app store creatives for different geographic marketsBenchmarking app store performance against competitorsImproving ROI on paid user acquisition by increasing store page conversionValidating creative concepts before full app store deployment
Customer Segments
Large mobile game publishersEnterprise app developersMobile-first consumer app companiesUser acquisition and growth teamsMobile marketing agencies
Corporate history
  • 2014Founded
Connections

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