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Brief
T

TED Consulting

Helps brands and agencies unlock the value of their data through strategic consulting, analytics, and data-driven marketing solutions. Now amplified by Havas's global network and resources.

Paris, Île-de-France, FranceParent: Havas Creative (part of Havas)

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Data Consultancy / Marketing Analytics
Business Model
Consultancy/Professional Services
Target Market
Enterprise
Employee Count
11-50
Parent Company
Havas Creative (part of Havas)
Market Position

Specialist data consultancy integrated into Havas Creative Network, focused on data strategy and marketing analytics for brands

Overview

TED Consulting is a French data consultancy headquartered in Paris that provides data strategy, analytics, and data-driven marketing services to brands and agencies. The firm focuses on helping clients leverage their data assets to improve marketing performance, audience targeting, and customer intelligence. Its expertise spans data architecture, CRM analytics, and marketing measurement. In 2024, TED Consulting was acquired by Havas and integrated into the Havas Creative Network, strengthening Havas's data and analytics capabilities across its agency offerings. This acquisition reflects the broader industry trend of major holding companies bolstering their first-party data and consultancy capabilities to compete in a cookieless, privacy-first advertising landscape. Within the AdTech and MarTech ecosystem, TED Consulting occupies a niche as a specialist data consultancy that bridges the gap between raw data infrastructure and actionable marketing insights. Its integration into Havas positions it to serve a wider roster of global clients through the network's reach while contributing deep data expertise to Havas's creative and media offerings.

Products & Features

Data Strategy Consulting

Advisory services helping brands define and implement data strategies aligned with marketing objectives

Marketing Analytics

Analytics services to measure and optimize marketing performance using client data assets

CRM & Audience Intelligence

Services focused on customer data analysis, segmentation, and audience activation

Key Features
Data strategy and roadmap developmentMarketing measurement and attributionAudience segmentation and activationCRM analyticsFirst-party data consulting
Use Cases
Building first-party data strategies for brandsMarketing performance measurement and optimizationCustomer segmentation and personalizationData infrastructure advisory for marketing teams
Customer Segments
Large brands and advertisersHavas network clientsRetail and e-commerce companiesFinancial services firms
Connections

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