The Trade Desk

S · Core Platforms

Ventura, California · Founded 2009

1001-5000 employees · TTD

Sourced & current · updated Oct 26, 2026Website

The Trade Desk is an American multinational technology company and the largest independent demand-side platform (DSP) in the world, specializing in programmatic marketing automation with personalized real-time digital content, headquartered in Ventura, California.

Where they sit

Stack tier: Core Platforms (S)

Demand Side Platform (DSP)

Largest independent DSP in the world, positioned as the leading alternative to walled-garden platforms like Google and Meta for programmatic media buying

Ownership

Subsidiaries

E

European Unified ID (EUID)

Galileo

Koa Agents

Kokai

OpenAds

OpenPath

Sincera

Unified ID 2.0

Competitors

Adello

Adlook

Adobe

Alkimi

Alphabet Inc.

Amazon DSP

AppNexus

B

Beeswax

Recent moves

• The Trade Desk IPOVerified · 2✓Sep 21, 2016

Leadership moves

L

Leadership change

Partnerships

• Publicis and The Trade Desk settle disputeJun 12, 2026
• Hightouch partners with The Trade Desk1 source
• Publicis partners with The Trade Desk1 source

In their space

• S4S Ventures invests in Olyzon1 sourceMay 28, 2026 · $10M
• Microsoft shuts down Microsoft Invest (formerly Xandr DSP)Verified · 1✓Feb 28, 2026
• Google retires most Privacy Sandbox technologiesVerified · 1✓Oct 17, 2025
• Scibids raises $22M Series B for AI bidding optimization1 sourceNov 1, 2023 · $22M

Key people

J

Jeff Green

Co-Founder and CEO

P

Penry Price

Founder & Managing Partner

F

Farshad Dabeshkhoy

Head of Partnerships, Middle East, Africa & Turkey

K

Kristi Argyilan

Chief Commercial Officer & EVP

N

Nate Olmstead

Chief Financial Officer

R

Ron Lamprecht

Chief Business Development Officer & SVP