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TikTok Shop
Sourced & current · updated Jun 5, 2026Website
TikTok's e-commerce platform launched in US September 2023. ~$100B US GMV (2024 estimates). Includes Shop Tab in TikTok app + creator-driven shopping experiences. Major retail-media + commerce-media surface alongside Amazon Sponsored Products and Walmart Connect.
Where they sit
Stack tier: Ecosystem Services (A)
Retail Media PlatformE-commerce Marketing
Ownership
Parent: TikTok
Subsidiaries