TikTok Shop
Culver City, California, United States · Founded 2023
TikTok Shop is an in-app marketplace built directly inside TikTok, where shoppers can browse a product catalog, watch creators demonstrate products, and complete purchases without leaving the app.
Where they sit
Stack tier: Ecosystem Services (A)
Retail Media PlatformE-commerce Marketing
One of the largest and fastest-growing social commerce and retail media platforms in the US, rivaling Amazon Sponsored Products and Walmart Connect in commerce-media scale
Ownership
Parent: TikTok
Subsidiaries
