Tubular Labs

Leading social video intelligence platform now operating under Cision

Tubular Labs is a social video intelligence platform that provides comprehensive analytics, insights, and competitive intelligence for brands, agencies, media companies, and platforms. The company offers tools to measure content performance, audience engagement, and influencer effectiveness across major social video platforms including YouTube, Facebook, Instagram, TikTok, Twitch, and others. In September 2021, Tubular Labs was acquired by Cision, a leading provider of earned media software and services, and now operates as part of Cision's broader media intelligence and PR technology suite. The platform aggregates and analyzes billions of social video data points to help marketers and content creators understand what content resonates with audiences, identify trending topics, benchmark against competitors, and optimize their social video strategies. Tubular's technology serves major brands, advertising agencies, entertainment companies, and media organizations seeking to maximize their social video investments and understand the rapidly evolving social media landscape. As part of Cision, Tubular Labs continues to operate as a distinct product offering, providing specialized social video analytics capabilities that complement Cision's broader media monitoring and communications solutions. The acquisition strengthened Cision's position in social media intelligence and expanded its ability to serve clients seeking comprehensive earned media insights across traditional and social channels.