TVSquared

Leading TV attribution platform prior to acquisition by Innovid

TVSquared was founded as a television attribution and analytics platform that provided advertisers, agencies, and networks with tools to measure the performance and ROI of TV advertising campaigns. The company pioneered cross-platform TV measurement, enabling brands to track viewer responses across linear TV, connected TV (CTV), and over-the-top (OTT) platforms in real-time. TVSquared's platform helped advertisers understand how TV ads drove online and offline conversions, website visits, app downloads, and other business outcomes. The company established itself as a leader in the TV attribution space, working with major brands, agencies, and media companies globally. TVSquared's technology addressed the growing need for performance measurement as television advertising evolved from traditional linear broadcasts to include streaming and digital video platforms. The platform provided unified measurement across all TV environments, helping advertisers optimize their media spend and creative strategies. In February 2021, TVSquared was acquired by Innovid, a leading connected TV advertising platform. The acquisition combined TVSquared's measurement and attribution capabilities with Innovid's creative and delivery technology, creating a more comprehensive solution for TV advertisers. Following the acquisition, TVSquared's technology and team were integrated into Innovid's platform, with the TVSquared brand eventually being absorbed into Innovid's unified offering.