WhiteOps
HUMAN Security protects digital advertising ecosystems and enterprise applications from sophisticated bot fraud and automated threats using behavioral science and machine learning at massive scale. Its verified human traffic assurance helps advertisers, publishers, and platforms eliminate wasted spend and security risk.
Last updated Jun 8, 2026 by ATDb automated enrichment
- Industry
- Ad Fraud Detection & Cybersecurity
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $190M+
- Revenue Range
- $100M-$200M
- Stock Symbol
- N/A
- Parent Company
- HUMAN Security
- API Available
- Yes
A top-tier bot fraud detection and prevention platform with strong credibility from FBI-partnered fraud takedowns and a broad sensor network covering hundreds of billions of daily interactions.
HUMAN Security, rebranded from White Ops in 2021, is a leading cybersecurity company focused on detecting and disrupting bot-driven fraud across digital advertising, marketing, and enterprise applications. The company's core platform uses a combination of machine learning, behavioral analytics, and a massive sensor network processing hundreds of billions of interactions daily to distinguish between human and automated traffic. Its technology protects advertisers, publishers, ad platforms, and enterprises from invalid traffic (IVT), account takeover, credential stuffing, and other bot-driven attacks. Originally founded in 2012 by Tamer Hassan and Michael Tiffany, White Ops built its reputation through high-profile bot fraud takedowns in partnership with the FBI and industry groups, including the dismantling of the METHBOT and 3ve ad fraud operations. These actions cemented the company's position as a trusted authority in the fight against sophisticated invalid traffic. In 2021, the company rebranded to HUMAN Security to reflect an expanded mission beyond advertising fraud into broader enterprise security use cases. HUMAN Security occupies a strong market position in the ad verification and bot mitigation space, competing with companies like DoubleVerify, Integral Ad Science, and Cloudflare. The company serves major digital advertising platforms, DSPs, SSPs, publishers, and enterprise brands, and has grown its footprint through strategic acquisitions including PerimeterX in 2022, significantly expanding its application security capabilities. HUMAN is backed by significant venture and private equity investment and remains a key player in the ongoing battle against automated fraud.
Human Advertising Protection
Detects and blocks sophisticated invalid traffic (SIVT) and general invalid traffic (GIVT) across programmatic advertising supply chains, protecting advertiser spend and publisher revenue.
Human Bot Defender
Application-layer bot mitigation solution that protects websites and APIs from automated abuse including credential stuffing, scraping, and account takeover.
Human Account Defender
Detects account takeover and fake account creation attempts using behavioral analytics and device intelligence.
Human Code Defender
Protects against client-side supply chain attacks and Magecart-style threats by monitoring third-party scripts on web properties.
Human Credential Intelligence
Provides intelligence on compromised credentials to help enterprises proactively defend against account takeover attacks.
MediaGuard
Pre-bid and post-bid invalid traffic filtering solution for programmatic advertising platforms and DSPs.
- 2012Founded
- —Rebranded to HUMAN Security