WhiteOps

Market leader in bot detection and ad fraud prevention

White Ops, now operating as HUMAN Security following a 2021 rebrand, is a leading cybersecurity company that specializes in protecting enterprises from bot attacks, fraud, and account abuse. Founded in 2012, the company initially focused on detecting and preventing ad fraud in digital advertising, becoming a pioneer in identifying sophisticated bot networks and invalid traffic that plagued the advertising ecosystem. The company gained significant recognition for uncovering major fraud operations including Methbot, 3ve, and TERR:A, which collectively defrauded advertisers of hundreds of millions of dollars. Today, operating as HUMAN Security, the company has expanded beyond ad fraud prevention to offer a comprehensive suite of bot mitigation and fraud prevention solutions across multiple use cases including advertising, cybersecurity, and account protection. The platform uses advanced behavioral analysis, machine learning, and collective intelligence from analyzing trillions of digital interactions to distinguish between human and automated bot traffic. HUMAN Security serves major enterprises, advertising platforms, and publishers, protecting over 1,000 customers including Fortune 500 companies. The company has raised significant venture funding and maintains its position as a market leader in bot detection and mitigation. Following the rebrand to HUMAN Security, the company continues to operate its core ad fraud prevention solutions while expanding into broader cybersecurity applications, maintaining its headquarters in New York City and serving a global customer base.