Wizaly

European-focused marketing attribution platform acquired by Adevinta

Wizaly was a French marketing technology company that specialized in multi-touch attribution and marketing analytics. The platform enabled advertisers and agencies to track customer journeys across multiple channels and touchpoints, providing algorithmic attribution modeling to help optimize marketing spend and improve ROI. Wizaly's technology collected and unified data from various marketing channels including display, search, social media, email, and offline sources to provide a holistic view of campaign performance. Founded in Paris, Wizaly served primarily European advertisers and agencies, offering both data-driven attribution models and customizable reporting dashboards. The company positioned itself as a solution for marketers struggling with fragmented data and the challenge of understanding which marketing touchpoints truly drove conversions. In 2021, Wizaly was acquired by Adevinta, the Norwegian online classifieds company, to enhance Adevinta's advertising capabilities and provide better attribution tools for its marketplace platforms. Following the acquisition, Wizaly's technology and team were integrated into Adevinta's broader advertising technology infrastructure. The standalone Wizaly brand and platform ceased to operate as an independent entity, with its attribution capabilities being absorbed into Adevinta's internal marketing technology stack to support the parent company's various classified marketplace properties across Europe.