Zoomph

Specialized provider of social media analytics and sponsorship valuation for sports and entertainment

Zoomph was a social media intelligence and sponsorship measurement platform founded to help brands, sports teams, and entertainment properties measure the value and ROI of their marketing investments. The company specialized in analyzing social media engagement, tracking sponsorship visibility, and providing audience insights across digital and physical activations. Zoomph's technology used computer vision and AI to detect brand logos in social media images and videos, enabling clients to quantify sponsorship exposure and measure the effectiveness of their marketing campaigns. The platform served professional sports leagues, teams, brands, and agencies, offering tools to track social media performance, measure influencer impact, and analyze fan engagement. Zoomph differentiated itself through its ability to combine social listening with visual recognition technology to provide comprehensive sponsorship valuation and audience analytics. In 2021, Zoomph was acquired by Publicis Groupe's Epsilon, a data-driven marketing technology company. Following the acquisition, Zoomph's technology and capabilities were integrated into Epsilon's broader marketing intelligence and measurement offerings, with the Zoomph brand eventually being absorbed into Epsilon's product suite. The acquisition allowed Publicis Groupe to enhance its social media analytics and sponsorship measurement capabilities for its enterprise clients.