Companies

Marketing measurement and attribution platform that helps brands understand the impact of their marketing investments across channels.

Rocket Fuel (acquired by Sizmek) was an AI-powered programmatic media buying platform that used predictive algorithms for ad targeting and optimization. The company specialized in programmatic display, video, and mobile advertising.

Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven advertising and performance marketing solutions.

RocketReach is a B2B contact data and intelligence platform that helps sales and recruiting professionals find verified email addresses, phone numbers, and social profiles.

NYC-headquartered ecommerce-network leader founded 2012 by Bruce Buchanan. ~$3.5B private valuation. Closed $335M secondary January 2025 alongside mParticle merger. Real-time relevance + commerce monetization platform.

Roku is a leading streaming platform provider that has transformed how consumers access digital entertainment content. The company operates a dual-revenue business model, combining hardware sales of streaming devices and smart TVs with a robust advertising and content distribution platform. Roku's operating system powers millions of connected TV devices worldwide, creating one of the largest streaming ecosystems in the market. The company's platform serves as an aggregator for streaming serv...

Roku's self-serve performance advertising platform launched September 18, 2024. $500 minimum spend, Shopify integration, designed to onboard SMB and growth-marketer advertisers to Roku CTV inventory. Lower friction than working with Roku's traditional sales reps.

Roku's advertising platform that enables brands to reach streaming audiences across The Roku Channel and the broader Roku ecosystem through connected TV advertising.

Roku's branded content production division launched March 2021 — formed via Funny Or Die acquihire. Creates custom branded content for advertisers across Roku-owned properties (The Roku Channel, Roku Originals, etc.).

Roku's owned-and-operated streaming channel and ad platform, offering advertisers premium CTV inventory across millions of cord-cutters on the Roku OS.

Roku Curate is Roku's data + audience curation product launched April 2026. Streamlines CTV advertising and data access for buyers. Rolls into Roku's ad-tech platform expansion alongside Roku Exchange (Nov 2025) and Roku Ads Manager (Sep 2024).

Roku Exchange is Roku's SSP-style ad-tech gateway launched November 2025 — provides programmatic access to Roku Premium Inventory via integrations with Magnite, The Trade Desk, Display & Video 360, Yahoo DSP. Major opening of Roku's walled garden.

Roku Originals is Roku's original content brand. Launched May 2021 with the acquisition of Quibi's content library (~75 shows, including The Fugitive, #FreeRayshawn) for under $100M. Features a mix of original Roku productions and former Quibi content.

Roku Smart Home is Roku's home-security and smart-home product line launched October 2022. Developed in partnership with Wyze (white-labeled Wyze hardware). Distributed exclusively via Walmart. Includes video doorbells, security cameras, smart lighting.

Rollbar is a real-time error monitoring and debugging platform designed to help software development teams identify, diagnose, and resolve application errors quickly. Founded in 2012, the company provides continuous code improvement tools that automatically collect, analyze, and alert developers about errors and exceptions across their entire technology stack. Rollbar's platform supports multiple programming languages and frameworks, making it a versatile solution for modern development teams...

RollWorks is an account-based marketing platform that helps B2B companies identify target accounts, engage decision-makers, and measure revenue impact through coordinated advertising and sales outreach.

Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.

Ireland's largest indie creative agency at acquisition (Dec 2017). Brand retired in 2022 Song rebrand. Sources: Adworld.ie + Campaign UK.

Rotten Tomatoes is a leading entertainment review aggregation website that monetizes through advertising and serves as a content discovery platform for movies and TV shows.

Roundel is Target Corporation's retail media network, enabling advertisers to reach Target's first-party shopper audience across owned and off-site channels.

Roundel is Target's retail media network that enables advertisers to reach consumers across Target's digital properties and beyond using Target's first-party shopper data.

Finnish mobile game developer behind Angry Birds, leveraging its massive player base for in-game advertising and brand partnerships.

RTB House is a global adtech company specializing in deep learning-powered retargeting and branding campaigns, helping e-commerce brands re-engage shoppers and drive conversions at scale.

Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (SSP) for digital publishers before merging with Telaria in 2020 to form Magnite.