Companies

RudderStack is an open-source Customer Data Platform (CDP) that helps businesses collect, unify, and activate customer data across their entire tech stack. It provides a developer-first approach, enabling engineers to build custom data pipelines and integrate with various analytics and marketing tools for better customer insights.

Ruler Analytics is a marketing attribution platform that helps businesses track the entire customer journey from first touch to revenue. It connects marketing data with CRM and sales data to provide a comprehensive view of marketing ROI, enabling better decision-making and optimized marketing spend.

S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...

S4S Ventures is a venture capital and advisory firm focused on investing in and accelerating early-stage AdTech, MarTech, and media technology startups.

Saatchi & Saatchi is a global creative advertising agency network known for innovative brand campaigns and creative excellence across traditional and digital media.

Sabio Mobile is a programmatic advertising platform specializing in reaching Hispanic and multicultural audiences through mobile and CTV channels. The company offers data-driven targeting solutions that help brands connect with diverse consumer segments across premium inventory. Sabio combines first-party data with cultural insights to deliver personalized ad experiences.

Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety. Now integrated.

SafeGraph was a geospatial data company that provided location intelligence and points-of-interest (POI) data for businesses, researchers, and developers before ceasing operations in 2024.

Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now operating under Zeta Global following a $325M acquisition from Marigold.

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Salesforce's partner ecosystem program enabling ISVs and developers to build, market, and sell applications on the AppExchange marketplace.

Salesforce's data management platform (DMP) that enables marketers to unify customer data and create targeted audience segments for personalized advertising campaigns.

Salesforce's B2B commerce platform enabling businesses to create digital storefronts, manage complex pricing, and streamline procurement processes for business buyers.

Salesforce's customer data platform product that evolved into Salesforce Data Cloud — a real-time data lakehouse unifying customer data across the entire Salesforce ecosystem.

Enterprise e-commerce platform providing cloud-based digital commerce solutions for B2C and B2B retailers as part of Salesforce's Customer 360 suite.

Salesforce's strategic data platform — the foundational data layer for all Salesforce clouds and the underlying CDP for Marketing Cloud Next. Rebranded from "Salesforce Data Cloud" to "Salesforce Data 360" on October 14, 2025 as part of the broader Agentforce 360 platform launch. Required dependency for Marketing Cloud Next, Sales, and Service. Slug retained for URL stability.

Salesforce's real-time customer data platform that unifies data across the entire Salesforce ecosystem to power personalized marketing, AI-driven insights, and cross-channel customer engagement at enterprise scale.

Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across digital channels before being sunset in 2022.

Salesforce's AI-powered platform that embeds predictive and generative intelligence across the entire CRM ecosystem to automate workflows, personalize customer experiences, and drive smarter business decisions.

Email marketing automation platform within Salesforce Marketing Cloud that enables businesses to create, personalize, and optimize email campaigns at scale.

Salesforce's digital experience platform for building branded sites, portals, and communities for customers, partners, and employees. Renamed from "Salesforce Community Cloud" in 2020 as the product expanded beyond communities into broader DXP capabilities.

Real-time personalization and interaction management platform that enables businesses to deliver individualized customer experiences across web, mobile, and email channels.

Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.

AI-powered personalization and testing platform within Salesforce Marketing Cloud that delivers real-time individualized experiences across web, mobile, and email channels.