Companies

Google is a technology company whose zero-priced platforms — including Search, Maps, and YouTube — are funded primarily through behavioral advertising, where consumers are shown tailored advertisements while using the services.

Microsoft is a technology company whose online advertising platform, Microsoft Advertising, enables advertisers to bid for ad placements across the web.

Amazon is a major online marketplace that has built a significant advertising business, operating on a pay-per-click model similar to Google's, where sellers pay only when shoppers click on their ads.

Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world.

WPP plc is a British multinational holding company specializing in communications, advertising, public relations, technology, and commerce, recognized as the world's largest advertising company as of 2023.

Meta Platforms is a technology company focused on connecting people to one another, to their interests, and to shared experiences, with a stated mission of giving people the power to build community and bringing the world closer together.

Publicis Groupe is a French multinational advertising and public relations company that, as of 2024, ranks as the largest advertising company in the world by revenue.

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that, beyond its broader entertainment operations, plays a significant role in the advertising industry through its dedicated sales and technology organizations.

Salesforce is a software company recognized as the leading CRM vendor, with its market scope spanning sales force productivity, marketing campaign management, customer service, contact center, advertising, and digital commerce applications.

The Trade Desk is an American multinational technology company and the largest independent demand-side platform (DSP) in the world, specializing in programmatic marketing automation with personalized real-time digital content, headquartered in Ventura, California.

Spotify Technology SA is the world's most significant audio streaming platform, operating a dual-segment revenue architecture in which a Premium subscription tier accounts for roughly 85% of total revenue, while an Ad-Supported tier monetizes the free user base through audio, video, and display advertisements delivered across music and podcast content.

Adobe is a digital experience company that serves a broad range of customers — from individual creators and students to large enterprises and nonprofits — with tools for ideation, collaboration, and content creation.

NBCUniversal sells advertising across the NBC and Telemundo broadcast networks, Bravo and the Peacock streaming service, with live sports such as NFL Sunday Night Football and the NBA as anchor inventory.

Yahoo is a digital media and advertising technology company that operates a demand-side platform (DSP) and connects advertisers with AI-powered tools spanning audience targeting, campaign activation, creative, and measurement workflows.

Accenture Song is the creative transformation and digital agency arm of the global consulting firm Accenture, bringing together expertise across multiple disciplines to help brands develop outstanding digital experiences.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, whose mission is to connect the entire TV ecosystem by linking consumers to content, enabling publishers to build and monetize audiences, and giving advertisers tools to engage viewers.

ByteDance is a Chinese internet technology company, founded in 2012, that builds platforms and products designed to enrich people's lives through content discovery and creation.

Comcast Corporation pairs broadband and wireless connectivity, sold under brands including Xfinity, with the media businesses NBCUniversal and Sky.

Criteo is a digital advertising company that enables businesses to target and retarget potential customers through personalized display advertisements.

LiveRamp is a data onboarding and collaboration platform that gathers a company's online and offline customer data, maps it to individual customer profiles, and uploads enriched audience segments to advertising platforms.

Pinterest Inc. is a visual search and discovery platform where users find inspiration, curate ideas, and shop products.

IAB Tech Lab is a non-profit consortium, established in 2014, that works with a global member community to develop foundational technology and standards supporting growth and trust in the digital media ecosystem.

NBCUniversal Advertising & Partnerships is NBCUniversal's ad sales division: it sells national, local and programmatic advertising and sponsorships across NBCU's broadcast and cable networks, Peacock and digital properties, including sports such as the Olympics.

Warner Bros. Discovery is a global media and entertainment company, now a subsidiary of Skydance, that creates and distributes a broad portfolio of content and brands across television, film, and streaming.