Companies

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

Salesforce Marketing Cloud is a digital marketing platform that helps brands engage their audiences through targeted, data-driven advertising campaigns.

Omnicom Group is an American multinational holding company specializing in media, marketing, and corporate communications.

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...

Dentsu Group Inc. is a Japanese international advertising and public relations holding company headquartered in Tokyo, recognized as the largest advertising agency in Japan and the fifth largest agency network in the world by revenue.

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Magnite is an American online advertising technology company based in Los Angeles, California, formed through a merger of Rubicon Project and Telaria in 2020.

Disney Advertising is the division of The Walt Disney Company responsible for advertising sales and integrated marketing across its entertainment and sports properties, spanning linear, digital, social, audio, and ad-supported streaming businesses.

AppLovin is a Palo Alto-based American technology company whose core business centers on giving app developers a suite of tools — spanning mobile advertising, marketing, analytics, and monetization — delivered through platforms that include the supply-side platform MAX, the demand-side platform AppDiscovery, and the SparkLabs creative studio.

PubMatic is a digital advertising technology company that develops and implements online advertising software and strategies for publishers and advertisers.

Alphabet Inc. is an American internet technology conglomerate offering products, services, and solutions spanning computing, search, cloud, and online advertising technologies.

LinkedIn is a professional social platform that enables advertisers to reach decision-makers using real career data, allowing targeting by job title, company, seniority, and industry.

YouTube is a video platform whose ads appear both on its own website and app and across partner sites that form the Google Display Network.

Netflix Inc. is a global streaming entertainment company that delivers series, films, and games to over half a billion people across more than 190 countries in 50 languages.

DoubleClick, now folded into Google Marketing Platform as Google Ad Manager, was an American online advertising company that built and operated internet ad serving technology from 1995 until Google absorbed it, with its publisher-facing product ultimately becoming Google Ad Manager 360.

Hulu is a leading premium on-demand and live streaming service in the U.S., owned by Disney, with over 55 percent of its subscribers on ad-supported plans — a model it has offered since launch, giving it more experience supporting advertisers than newer entrants to ad-supported streaming.

IAB (Interactive Advertising Bureau) is a trade organization that establishes the technical, contractual, and policy standards underpinning programmatic digital advertising at scale.

Comcast Advertising is the advertising arm of Comcast.

GroupM, now rebranded as WPP Media, was a U.S.-based media business owned by the multinational holding company WPP plc and was the world's largest media buying agency as of 2023.

Dentsu Inc., now operating as Dentsu Group Inc., was a Japanese international advertising and public relations company headquartered in Tokyo, which reorganized into a holding company structure effective January 1, 2020.

Twitch is a live video streaming platform owned by Amazon that serves a highly engaged, hard-to-reach audience spending billions of minutes each month watching gaming, entertainment, sports, music, and creator-led content.

Fox Corporation is a major U.S. media and entertainment company operating premium broadcast, cable, and digital properties with a growing advanced advertising and data-driven TV platform.

Xandr, now operating as Microsoft Advertising, was the advertising and analytics subsidiary of Microsoft that ran an online platform for buying and selling consumer-centric digital advertising.